Carnival Cruise: The Definitive History of the Company and the men behind the doomed Costa Concordia, by Kirby Sommers
Carnival Corp (CCL) is in the midst of a maelstrom of criticism and outrage over the handling of the evacuation of the Costa Concordia after it capsized on Friday 13, 2012. The sinking of the Concordia is the modern day Titanic. This book offers a unique insight into the history of Carnival Cruise and the ruthless men who created the world’s largest cruise company.
Take an inside look as the author traces the evolution of Carnival from its humble beginnings, through its period of incredible growth, to the tragedy of the Costa Concordia at sea. Find out how two ruthless men came together in pursuit of profits with no regard for the ordinary person whose pockets they emptied.
The story begins with Meshulam Riklis and Ted Arison -- founders of Carnival Cruises in 1971.
It is a unique tale of hubris, ambition, and more importantly, one of greed. Carnival’s success was due to targeting the poor. Instead of appealing to the privileged, they went after the masses, following the business model which had worked so well for Meshulam Riklis -- the nickel and dime store operator with ties to the mob.
The sinking of the Concordia brings into focus how Carnival brainwashed the consumer. It shows how a corporation, throughout its history, systematically and ominously obscured the truth.
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